Similarity

Principle

Similar elements are perceived as related. • Color provides strongest grouping effect, followed by size, then shape. • Used in layouts, UI, and data visualization. • Supports chunking and information clarity.

Video on this
Further Readings
https://lawsofux.com/similarity/

Continue
Reading

Attractiveness Bias

Explore

Wayfinding

Explore

Golden Ratio

Explore

Errors

Explore

Inverted Pyramid

Explore

Highlighting

Explore