Similarity

Principle

Similar elements are perceived as related. • Color provides strongest grouping effect, followed by size, then shape. • Used in layouts, UI, and data visualization. • Supports chunking and information clarity.

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Further Readings
https://lawsofux.com/similarity/

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von Restorff Effect

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Chunking

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Hick's Law

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Hierarchy of Needs

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Gutenberg Diagram

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Scaling Fallacy

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