Mohamed Auf
Experience Design Executive
Award-winning
Design
executive
(with ♥️)
Championing
the
community
&
Shaping
Industries,
Scaling
(Delightful 😎)
teams
with
iconic
brands.
About me
Visionary design executive with 15+ years of experience leading digital transformation and customer experience innovation across insurance, education, government, and finance. Built and led high-performing design and product teams across 6+ organizations.
Delivered 70+ large-scale programs, earned 15+ international awards, and drove over SAR 1B / 20x growth in digital performance. Known for uniting human-centered design, business strategy, technology, and AI to create experiences to build future-ready platforms at scale.
Committed to achieving customer satisfaction, business growth, and operational excellence.
Career History
(15+)
Teams
Tawuniya DXE
2022
TETCO Design Lab
2021
HUED Consulting
2017
Pixvar Studio
2015
All Teams
(+6)
Awards
Honorable Mention
byMoha
Productivity, Financial Services & Banking
Tawuniya
Eye on Innovation Award in the financial services
Tawuniya
Insurer Innovation Award
Tawuniya
Awards
(+15)
Achievements
Tawuniya Mobile App
Tawuniya
Tawuniya Digital Sales Portal
Tawuniya
MOC Scholarships
Ministry Of Culture
Alrajhi Takaful Digital Agent App
Alrajhi Takaful
Achievements
(+12)
Keynotes
Embracing digitisations in volatile economic conditions
2024
Adding value to a highly customer-centric enterprise through digital experience
2024
How transformation leaders can facilitate exceptional experiences via technology, innovation, and strategy
2024
Strategies for continuous improvement through digital rethink
2024
All Talks
(+6)