von Restorff Effect

Principle

Items that stand out are more likely to be remembered. • Use contrast in color, size, or shape to highlight. • Effective for calls to action, key messages, and branding. • Avoid overuse to preserve distinctiveness.

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Further Readings
https://lawsofux.com/von-restorff-effect/

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Weakest Link

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Control

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Redundancy

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Three-Dimensional Projection

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Figure-Ground Relationship

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Shaping

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