von Restorff Effect

Principle

Items that stand out are more likely to be remembered. • Use contrast in color, size, or shape to highlight. • Effective for calls to action, key messages, and branding. • Avoid overuse to preserve distinctiveness.

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https://lawsofux.com/von-restorff-effect/

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Chunking

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Visibility

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Baby-Face Bias

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Prototyping

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Control

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Most Average Facial Appearance Effect

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