von Restorff Effect

Principle

Items that stand out are more likely to be remembered. • Use contrast in color, size, or shape to highlight. • Effective for calls to action, key messages, and branding. • Avoid overuse to preserve distinctiveness.

Video on this
Further Readings
https://lawsofux.com/von-restorff-effect/

Continue
Reading

Constancy

Explore

Wayfinding

Explore

Alignment

Explore

Orientation Sensitivity

Explore

Storytelling

Explore

Classical Conditioning

Explore