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OrganizationalExperienceStrategy

I partner directly with executive teams to craft experience strategies that are immersive, intelligent, and built for impact. Each engagement is tailored and delivered personally, with support from trusted collaborators when needed.

Together, we align vision with action — embedding experience into your organization’s core through clear strategy, structure, and measurable outcomes.

Deurs
King Khalid Foundation Award
Awwwards
Webby Honoree
Asian Experience Award
Gartner Award
The Digital Insurer Award
ITC Award
Digital Bankers Award
King Fahd Foundation Award
GBO 2024
Sadad Payments
bCare
Vodafone
Tawuniya
Shawarmer
Saudi Central Bank
Saudi Ministry Of Sport
STC
Nine Tenths
Monshaat
Ministry of Defense
Ministry of Education
Ministry Of Culture
Ministry Of Health
Madeleine
General Authority of Statistics
Daman
Alrajhi Takaful
Alrajhi Bank
Fanta
How We Build It
Six strategic pillars to turn your vision into an operational experience system — immersive, intelligent, and built for scale.

Envision

Design the future before you build it.

Set a bold, immersive experience vision aligned with business goals, customer needs, and future expectations — brought to life through narrative, journey futures, and intelligent design.

Structure

Build the system behind the strategy.

Design an operating model that enables experience to scale — through the right roles, capabilities, governance, and cross-functional collaboration.

Orchestrate

Turn intent into motion.

Translate vision into a structured, actionable roadmap with prioritized initiatives, ownership, and measurable business outcomes.

Sense

Let data lead experience.

Design a feedback system that captures signals, behaviors, and sentiment — enabling adaptive, AI-informed decision-making across the journey.

Align

Unify leadership. Accelerate execution.

Facilitate strategic alignment across executive and functional teams to secure sponsorship, drive clarity, and embed experience into the business DNA.

Activate

Equip people. Empower delivery.

Enable your teams to own and sustain the strategy through playbooks, tools, and capability-building tailored to your organization’s maturity.

Outcomes & Deliverables
Clear, actionable outputs that turn strategy into a scalable experience system.
Experience Vision

See the future before you shape it.

A bold, immersive experience narrative mapped to your business ambitions — designed to inspire alignment and guide transformation.
Immersive future-state journey map or storyboard
3–5 year experience vision aligned to business strategy
Customer, citizen, and employee experience themes
Narrative framing for executive storytelling
Experience Strategy

Clarity that drives confident action.

Strategic pillars, design principles, and an executable roadmap that connects long-term vision with short-term momentum.
Strategic experience pillars and design principles
Actionable roadmap (6/12/24-month horizons)
Strategic initiatives by priority and impact
Integration of AI-driven experience opportunities (e.g. personalization, prediction, automation)
Capability & Maturity Scan

Know where you stand to know where to go.

A detailed assessment of your current experience capability — identifying gaps, strengths, and the steps to scale with confidence.
CX/IX maturity model and benchmarking
Current vs. target state analysis
Capability heatmap by team, process, and tooling
Custom recommendations per maturity stage
Operating Model Blueprint

Structure built for scale.

Design of your ideal experience team, governance model, and operational rituals — so strategy becomes repeatable and resilient.
Org structure (roles, skills, reporting lines)
DesignOps / ResearchOps / ExperienceOps setup
Decision rights and governance layers
Experience rituals, sprint cycles, and review models
Measurement & Intelligence Layer

Let data guide your next move.

Definition of KPIs, sensing loops, and behavioral insights — so your experience system can adapt, evolve, and outperform.
Experience KPI framework (CSAT, NPS, adoption, CLV)
Data sources and platform integration map
Behavioral analytics and insight loops
AI enablement plan for proactive decisioning
Executive Alignment Tools

Get your leaders moving in one direction.

Workshops, charters, and alignment tools that create shared ownership of experience — from boardroom to execution layer.
C-suite alignment workshop (facilitated)
Experience charter and mandate templates
Sponsorship & stakeholder engagement map
Strategic narrative and key messages
Activation Toolkit

Equip your teams to deliver, sustain, and scale.

A suite of resources — playbooks, templates, and enablement assets — to empower teams and launch the first wave of transformation.
Experience delivery playbook
Communication and engagement templates
Capability enablement plan
Pilot team activation guide
What Makes This Service Unique
A strategy experience designed by a practitioner — not a presentation.
Led by a transformation executive with 15+ years of real-world experience
Uses immersive visioning to align leadership around future-state experiences
Blends AI and behavioral intelligence into every layer of strategy
Delivers actionable, scalable outputs — built for execution, not theory
Proven frameworks recognized by Webby, Gartner, and global awards
Frequently Asked Questions
Clear answers to help you make informed decisions.
How long does the engagement typically take?

Most engagements run between 6 to 12 weeks, depending on the organization's size, scope of transformation, and leadership availability.

Do you work with our internal teams or just executives?

I work directly with executives while engaging functional leaders (CX, product, marketing, ops, etc.) to ensure alignment, ownership, and transfer of strategy into action.

Do you deliver everything yourself or through a team?

I lead the engagement personally. Based on need, I bring in trusted collaborators from my studio for specific deliverables like research, visualization, or workshop facilitation.

Can this engagement be done remotely?

Yes. Sessions and deliverables are fully optimized for virtual delivery across time zones, with the option for in-person workshops if required.

Can you work alongside our existing vendors or consultants?

Absolutely. I often collaborate with technology partners, design vendors, or strategic consultants to ensure unified direction and implementation.

Is the engagement tailored to our industry?

Yes. Each engagement is customized to your sector, region, and organizational maturity, whether you're in finance, government, insurance, or public services.

We already have a strategy — can you build on it?

Yes. I can audit, refine, and extend existing strategies through a maturity scan, roadmap recalibration, and alignment work.

Can you support activation or follow-up after the strategy phase?

Yes. I offer ongoing advisory, executive coaching, or embedded support to help move from strategy to execution and scale.

What’s the outcome of this engagement?

You’ll walk away with a clear experience vision, operating model, strategic roadmap, measurement system, and activation toolkit — all designed to scale.

How does this drive real business value?

It aligns customer experience with business goals, enables executive clarity, and establishes systems to drive measurable results in CSAT, adoption, efficiency, and brand loyalty.

Is AI or intelligent experience design part of this work?

Yes. Intelligent experience design is integrated into the strategy, measurement, and orchestration layers — helping you move from reactive to predictive experience systems.

How is pricing structured?

Pricing is based on project scope, duration, and organizational complexity. Most engagements fall between XX,000 – XXX,000 SAR, with defined deliverables and phases.

What payment terms are available?

Flexible terms are available — typically 50% upon kickoff and 50% upon delivery, with monthly retainers for extended advisory.

Can we start with a smaller diagnostic or pilot?

Yes. I offer a 1-month diagnostic engagement as a starting point, which can roll into the full strategy engagement if aligned.

Who It’s For
Built for executives shaping experience as a strategic advantage.
🧭 CX, digital, or innovation leaders scaling experience across the enterprise
🏛️ Public sector leaders aligning citizen experience with national goals
🧩 Design, product, or CX heads building operating models for transformation
🧠 Founders and executives making experience their competitive edge
🔄 Organizations in transition needing clarity and strategic alignment

Allah loves to see one man's job at level of itqan.

Prophet Muhammed ﷺ