Framing

Principle

Influences decision-making by altering how information is presented. • Positive frames lead to risk-taking; negative frames to risk-avoidance. • Used in advertising, politics, and media to sway opinions. • To maintain influence, avoid conflicting frames. • Can be neutralized by presenting multiple conflicting frames.

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Errors

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Mental Model

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Similarity

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Signal-to-Noise Ratio

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Inverted Pyramid

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Ockham's Razor

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