Framing

Principle

Influences decision-making by altering how information is presented. • Positive frames lead to risk-taking; negative frames to risk-avoidance. • Used in advertising, politics, and media to sway opinions. • To maintain influence, avoid conflicting frames. • Can be neutralized by presenting multiple conflicting frames.

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Wayfinding

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Storytelling

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Serial Position Effects

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Recognition Over Recall

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Errors

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80/20 Rule

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