Archetypes

Principle

Universal, symbolic patterns found in storytelling and psychology. • Create familiarity and emotional resonance. • Examples: hero, caregiver, rebel, explorer. • Used in branding, marketing, and product identity. • Helps users quickly relate to products or brands.

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Performance Versus Preference

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Closure

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Hick's Law

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Uniform Connectedness

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Mnemonic Device

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Savanna Preference

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