Archetypes

Principle

Universal, symbolic patterns found in storytelling and psychology. • Create familiarity and emotional resonance. • Examples: hero, caregiver, rebel, explorer. • Used in branding, marketing, and product identity. • Helps users quickly relate to products or brands.

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Defensible Space

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Cost-Benefit

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Life Cycle

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Most Average Facial Appearance Effect

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Accessibility

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Common Fate

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