Waist-to-Hip Ratio

Method

Preference for certain body ratios tied to attraction.

• Men prefer ~0.70 in women; women prefer ~0.90 in men.

• Reflects evolutionary cues of health and fertility.

• Applied in media, advertising, and avatar design.

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Golden Ratio

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Chunking

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Affordance

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Garbage In-Garbage Out

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von Restorff Effect

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Uncertainty Principle

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