Classical Conditioning

Principle

Learning via association between a neutral and meaningful stimulus. • Used to build brand associations (e.g., sound logos). • Repeated pairing can influence user expectations or emotions. • Useful in marketing, behavior design, and feedback systems. • Example: notification sounds paired with urgency.

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Most Average Facial Appearance Effect

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Good Continuation

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Recognition Over Recall

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Entry Point

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Serial Position Effects

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Framing

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