Value Opportunity Analysis (VOA)

Mapping the extent to which a product or service’s aspirational qualities connect to an audience

href="" target="_blank" rel="noopener noreferrer">Value Opportunity Analysis (VOA) is an approach to identifying the aspirational attributes in a product or service, listing a set of value opportunities to help design teams focus on the key items to connect the target audience. class="aligncenter size-full wp-image-1041" src="" alt="" width="739" height="1019" />