digital
Innovations🔥
experience 💡
delight 🥰
business 🚀
Happy key accounts
Crafted projcts
Woven design languas
International Awards
Built Teams
Earned Certificates
Freelancer Graphic Designer
Designer
A self-paced learning journey begins for a teen designer, freelancing and celebrating the first paycheck!
Special Effect
co-founder & Product Designer
Launching my inaugural startup, ‘Special Effects,’ with a tight-knit group of friends, specializing in design and marketing.
Faculty of law
In reality, immersing myself in legal materials and concepts actually enhanced my ability to conceptualize systems.
Eight Media
co-founder & product designer
Faliures in both, operations and marketing happens. i've learnt the hard way. and I established my first solo-owned media production studio, eight media.
At Eight Media, I collaborated on delivering comprehensive media production services, spanning digital marketing and web design to music and video production.
MahgoZ
Design Lead
After some time, I opted for a full-time role, joining a local startup in Egypt where I founded the design and development department.
At mhgoz, a local Egyptian company, I led experience design and front-end development, beginning as the sole team member and expanding the team to over 8 members, while also broadening the company's offerings and off-the-shelf (products) solutions.
Fresh graduate 😅
UX Designer
In late 2013, I officially graduated from the Faculty of Law at Assiut University - adhering to the family business, I had little choice but to pursue it. At this point, I already possessed several years of experience in design and development. Acquiring my graduation certificate was crucial, enabling me to join well-established companies like Vodafone.
Sarmady - a Vodafone Company
UX Designer
There was a time when I dreamt of joining Sarmady, a Vodafone company, which owns and operates several viral platforms in Egypt, such as Filfan, Akhbarak, Filgoal, and many more.
Joining Sarmady had been a dream since 2009. Not only did I join, but I swiftly became one of the team's standout players. In just 9 months, I played a pivotal role in delivering several projects, such as Almasry Alyoum, Fanta PS Championship, Filgoal, and Contact-Cars.
Wireless marketer company
Product Design Lead
Working abroad was the goal, with a desire to immerse myself in varied lands, atmospheres, and cultures. Saudi Arabia struck the perfect balance - not too far, yet not too close.
At Wireless Marketer, a Riyadh-based product design company, I contributed to a hybrid product design and development process. We constructed numerous integrated platforms, kiosks, devices, and digital experiences.
Pixvar Design & Development St
Co-Founder & Product Design Lead
Due to a family emergency, returning to Egypt was my only option at the time. With progress lost, I had nothing to lose and saw it as an opportune moment for a fresh start!
At Pixvar, an educational solution studio I co-founded with a friend (and former client), we elevated the Mbt3th.us network to a new level by delivering unique experiences and value propositions, which honored us with third place in the King Khalid Award.
Pixvar operated as a 100% remote studio, comprising a small team of designers and developers, along with management. As Head of Studio, I oversaw design and development operations as well as spearheading R&D efforts.
King Khalid Award
3rd Place For Social Impact
Due to a family emergency, returning to Egypt was my only option at the time. With progress lost, I had nothing to lose and saw it as an opportune moment for a fresh start!
At Pixvar, an educational solution studio I co-founded with a friend (and former client), we elevated the Mbt3th.us network to a new level by delivering unique experiences and value propositions, which honored us with third place in the King Khalid Award.
Pixvar operated as a 100% remote studio, comprising a small team of designers and developers, along with management. As Head of Studio, I oversaw design and development operations as well as spearheading R&D efforts.
imkan Solutions
Product Design Lead
Cash flow is vital for startups. Facing a lack of funding and a significant setback, I saw no clear path to survival. I decided to pause the studio until the situation clarified and, within a few weeks, received a promising offer!
At Imkan Solutions, serving as a Product Design Lead, my role encompassed customer communication, steering and contributing to the design and development stages, and assuring our progress towards launch. My contributions impacted several standout products like Wateen, 9th, and Shawarmer.
Pixvar operated as a 100% remote studio, comprising a small team of designers and developers, along with management. As Head of Studio, I oversaw design and development operations as well as spearheading R&D efforts.
HUED - Innovation & Design
Product & Design Manager
An opportunity for evolution presented itself at Hued, made enticing by the team's profiles and what I uncovered during the interviews. Being enveloped by such talent was bound to facilitate my own growth.
Embarking on my journey with Hued as a UX Consultant, I led and contributed to numerous engagements with prominent brands like Monshaat, STC, Alrajhi Takaful, MOE, and more. Over three years later, I exited the company, leaving behind the role of Design Studio Manager.
During the COVID-19 lockdown, Hued was among the few companies that expanded its workforce. I played a pivotal role in transitioning the company from physical to digital collaboration. Hued, with all of its members, will always hold the highest regard in my memory.
Prashant Dixit
DH Executive Director - Tawuniya, x HUED Partner
MIT
Human Computer Interaction
Hued paved the way for my next step, instilling in me the feeling that it was time to hit the books again. I wanted to ensure that I was not only skilled but also academically fortified, pairing well-earned knowledge with my innate talents.
emeritus (mit & columbia business school)
PGD - Digital Business
The chasm between business acumen and adept design thinking is notably wide. My aim was to comprehend every nuance of digital business in particular, which has subsequently enhanced my ability to serve business objectives through more effective designs and concepts.
emeritus (mit & Columbia business school)
PGD - Innovation & Design Thinking
The chasm between business acumen and adept design thinking is notably wide. My aim was to comprehend every nuance of digital business in particular, which has subsequently enhanced my ability to serve business objectives through more effective designs and concepts.
university of aberdeen
master of Business administration
At that juncture, my aspiration was to equip myself to become a competent design leader, necessitating a profound understanding of various topics in business and general management. Currently, I am in the final stages of completing the program.
tatweer educational solutions
Head Of User experience
Educational solutions have always been, and will continue to be, my passion. Tetco, owned by the Ministry of Education, was one of my clients at Hued. When I chose to move on, I was propelled by the desire to create standout EdTech products with the potential for national impact, both now and in the future.
At TETCO, establishing a design lab alongside all essential physical and digital assets became a pivotal mission. Fortuitously, with my prior experience in building similar platforms, I was able to establish the practice, formulate the strategy, and shape a robust team—all in under a year! Moreover, we successfully delivered several outstanding products, accentuating our capability and potential.
Sulaiman Al-Faifi
VP Of Technology - Salam
pwC
Experience Design Manager
Exploring opportunities with one of the big four was a requisite for me, yet my stint at PWC felt misaligned with my professional ethos. The culture, process, and quality did not resonate with my standards and expectations, revealing a discrepancy in what I uphold and what was practiced. 3 months were more than enough.
Tawuniya
Director/Head Of Digital Experience Excellence
Amidst a sea of opportunities, I chose Tawuniya, where the challenges were immense and the path to success demanded relentless effort. The potential for creating a uniquely impactful success story was irresistible and something I ardently wanted to weave into my own narrative.
Creating a design lab to serve several millions of users, accommodating many millions of interactions daily, is no minor feat. Not only did we achieve our objective, but we also surpassed it, propelling our digital platforms to perform at 10x across all metrics, including sales, customer satisfaction, ratings, and more.
Sivakumar Seshadri
Chief Digital Office - Tawuniya