digital

Innovations🔥

experience 💡

delight 🥰

business 🚀

Step into moha's world!

an Experience Design Lead, sculpting digital experiences that aren’t simply navigated, but deeply felt and remembered.
uniting technology, business innovation, and stellar experience to enchant and elevate every interaction.
Moha leads through visionary and authentic leadership, blending joyful, purposeful design with human-centric technology, crafting collective, impactful digital journeys for every shared story.

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Happy Ka

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Crafted projects

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Woven D-Systems

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Won Awards

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built teams

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Earned Certificate

Leading with effortless finesse, Moha turns challenges into victories, evolving from a sharp designer to a cherished, impactful design leader.

Prashant Dixit

DH Executive Director - Tawuniya, x HUED Partner

Exceeding expectations, Mohammad combines harmonious work with out-of-the-box thinking and superb leadership in design initiatives.

Sulaiman Al-Faifi

VP Of Technology - Salam

Transforming and ascending through HUED’s ranks, Mohamed blends potent design intuition with a ceaseless drive for learning and growth.

MAHMOUD ABDELRAHMAN

X CEO - HUED

Mohamed orchestrates large-scale projects with adept agility, turning challenges into success stories and significantly boosting market trust.

Alina Achiricioaei

Service Design Director - STA x HUED

Mohammed’s leadership in establishing Tawuniya Digital Hub was impactful, paving the way for inspiring customer journeys and experiences.

Sivakumar Seshadri

Chief Digital Office - Tawuniya

An invaluable asset, Mohamed infuses creativity and innovation into product design, always delivering beyond expectations with wit and wisdom.

Hatem Amin

Head of CX & Design, x HUED

Mohammad marries innovative design with function, enriching user experiences and uplifting design standards with genuine passion and expertise.

Waris Misbah

Partner - HUED

A manager and creator, Mohamed consistently delivers on deadlines, fosters team harmony, and ensures every design mission is a success.

Karim AbdelKader

Experience Development Executive Director - STA, x HUED

Mohammed masterfully navigates innovative solutions, aligning delightful user experiences with precise market and business necessities.

Moayad Taibah

Research & Insights Senior Manager - STA, x HUED

Mohamed artfully simplifies complex ideas into appealing designs, presenting them with a compelling, straightforward allure.

Abdallah Alemran

Director of Digital Solutions - Monshaat

2007
freelance
designer!
first paycheck 💸
A self-paced learning journey begins for a teen designer, freelancing and celebrating the first paycheck!
2009
special effects
co-founder & product designer
first startup 🚀
Launching my inaugural startup, ‘Special Effects,’ with a tight-knit group of friends, specializing in design and marketing.
2009
faculty of law
family business, and much needed step.
In reality, immersing myself in legal materials and concepts actually enhanced my ability to conceptualize systems.
2010
eight media
co-founder & product designer
lesson learnt 🔄
Faliures in both, operations and marketing happens. i've learnt the hard way. and I established my first solo-owned media production studio, eight media.

At Eight Media, I collaborated on delivering comprehensive media production services, spanning digital marketing and web design to music and video production.

mohamed-yahia-home-work-space
2011
mhgoz company
design lead
let's do full-time 💼
After some time, I opted for a full-time role, joining a local startup in Egypt where I founded the design and development department.

At mhgoz, a local Egyptian company, I led experience design and front-end development, beginning as the sole team member and expanding the team to over 8 members, while also broadening the company's offerings and off-the-shelf (products) solutions.

2013
a law fresh graduate
ux designer
it's the family business 👨👩👦
In late 2013, I officially graduated from the Faculty of Law at Assiut University - adhering to the family business, I had little choice but to pursue it. At this point, I already possessed several years of experience in design and development. Acquiring my graduation certificate was crucial, enabling me to join well-established companies like Vodafone.
2013
sarmady - a vodafone company
ux designer
Sarmady,
the dream! 🌌
There was a time when I dreamt of joining Sarmady, a Vodafone company, which owns and operates several viral platforms in Egypt, such as Filfan, Akhbarak, Filgoal, and many more.

Joining Sarmady had been a dream since 2009. Not only did I join, but I swiftly became one of the team's standout players. In just 9 months, I played a pivotal role in delivering several projects, such as Almasry Alyoum, Fanta PS Championship, Filgoal, and Contact-Cars.

Sarmady - a Vodafone Company
2014
wireless marketer
product design lead
Let's travel ✈️
Working abroad was the goal, with a desire to immerse myself in varied lands, atmospheres, and cultures. Saudi Arabia struck the perfect balance - not too far, yet not too close.

At Wireless Marketer, a Riyadh-based product design company, I contributed to a hybrid product design and development process. We constructed numerous integrated platforms, kiosks, devices, and digital experiences.

Wireless Marketer
2015
pixvar studio
co-founder & product design lead
Egypt again 𓂀 🇪🇬
Due to a family emergency, returning to Egypt was my only option at the time. With progress lost, I had nothing to lose and saw it as an opportune moment for a fresh start!

At Pixvar, an educational solution studio I co-founded with a friend (and former client), we elevated the Mbt3th.us network to a new level by delivering unique experiences and value propositions, which honored us with third place in the King Khalid Award.

Pixvar Team Gathering

Pixvar operated as a 100% remote studio, comprising a small team of designers and developers, along with management. As Head of Studio, I oversaw design and development operations as well as spearheading R&D efforts.

2015
king fahd award
3rd place for social impact
basamat mbt3th
Due to a family emergency, returning to Egypt was my only option at the time. With progress lost, I had nothing to lose and saw it as an opportune moment for a fresh start!

At Pixvar, an educational solution studio I co-founded with a friend (and former client), we elevated the Mbt3th.us network to a new level by delivering unique experiences and value propositions, which honored us with third place in the King Khalid Award.

basamat mbt3th

Pixvar operated as a 100% remote studio, comprising a small team of designers and developers, along with management. As Head of Studio, I oversaw design and development operations as well as spearheading R&D efforts.

2016
imkan solutions
Product Design Lead
Hello riyadh 🇸🇦, again!
Cash flow is vital for startups. Facing a lack of funding and a significant setback, I saw no clear path to survival. I decided to pause the studio until the situation clarified and, within a few weeks, received a promising offer!

At Imkan Solutions, serving as a Product Design Lead, my role encompassed customer communication, steering and contributing to the design and development stages, and assuring our progress towards launch. My contributions impacted several standout products like Wateen, 9th, and Shawarmer.

Imkan Solutions

Pixvar operated as a 100% remote studio, comprising a small team of designers and developers, along with management. As Head of Studio, I oversaw design and development operations as well as spearheading R&D efforts.

2018
hued - innovation & Design
product & design manager
shinning star 🌟
An opportunity for evolution presented itself at Hued, made enticing by the team's profiles and what I uncovered during the interviews. Being enveloped by such talent was bound to facilitate my own growth.

Embarking on my journey with Hued as a UX Consultant, I led and contributed to numerous engagements with prominent brands like Monshaat, STC, Alrajhi Takaful, MOE, and more. Over three years later, I exited the company, leaving behind the role of Design Studio Manager.

HUED Team Gathering

During the COVID-19 lockdown, Hued was among the few companies that expanded its workforce. I played a pivotal role in transitioning the company from physical to digital collaboration. Hued, with all of its members, will always hold the highest regard in my memory.

Leading with effortless finesse, Moha turns challenges into victories, evolving from a sharp designer to a cherished, impactful design leader.

Prashant Dixit

2018
MIT
human computer interaction
let's study again 🎓
Hued paved the way for my next step, instilling in me the feeling that it was time to hit the books again. I wanted to ensure that I was not only skilled but also academically fortified, pairing well-earned knowledge with my innate talents.
2019
emeritus (mit & columbia business school)
PGd - Digital business
business & Design 📈
The chasm between business acumen and adept design thinking is notably wide. My aim was to comprehend every nuance of digital business in particular, which has subsequently enhanced my ability to serve business objectives through more effective designs and concepts.
2020
emeritus (mit & Columbia business school)
PGd - Innovation & Design thinking
innovation & Design 💡
The chasm between business acumen and adept design thinking is notably wide. My aim was to comprehend every nuance of digital business in particular, which has subsequently enhanced my ability to serve business objectives through more effective designs and concepts.
2021
university of aberdeen
master of Business administration
business & management 💼
At that juncture, my aspiration was to equip myself to become a competent design leader, necessitating a profound understanding of various topics in business and general management. Currently, I am in the final stages of completing the program.
2022
tatweer educational solutions
experience design manager
national impact 🎒
Educational solutions have always been, and will continue to be, my passion. Tetco, owned by the Ministry of Education, was one of my clients at Hued. When I chose to move on, I was propelled by the desire to create standout EdTech products with the potential for national impact, both now and in the future.

At TETCO, establishing a design lab alongside all essential physical and digital assets became a pivotal mission. Fortuitously, with my prior experience in building similar platforms, I was able to establish the practice, formulate the strategy, and shape a robust team—all in under a year! Moreover, we successfully delivered several outstanding products, accentuating our capability and potential.

TETCO workshop

Exceeding expectations, Mohammad combines harmonious work with out-of-the-box thinking and superb leadership in design initiatives.

Sulaiman Al-Faifi

2023
Pwc
experience design manager
Consulting again? 🔄
Exploring opportunities with one of the big four was a requisite for me, yet my stint at PWC felt misaligned with my professional ethos. The culture, process, and quality did not resonate with my standards and expectations, revealing a discrepancy in what I uphold and what was practiced. 3 months were more than enough.
PwC
2023
Tawuniya Insurance
Director - head Design lab
the 10x & more! 🎯
Amidst a sea of opportunities, I chose Tawuniya, where the challenges were immense and the path to success demanded relentless effort. The potential for creating a uniquely impactful success story was irresistible and something I ardently wanted to weave into my own narrative.
Tawuniya Team

Creating a design lab to serve several millions of users, accommodating many millions of interactions daily, is no minor feat. Not only did we achieve our objective, but we also surpassed it, propelling our digital platforms to perform at 10x across all metrics, including sales, customer satisfaction, ratings, and more.

Mohammed’s leadership in establishing Tawuniya Digital Hub was impactful, paving the way for inspiring customer journeys and experiences.

Sivakumar Seshadri

my recent projects
many awards, and other to count!
4+
Design teams built
6+
since 2007 & Counting!
15+
insurance, education, telecom & many more sectors!
8+
Explore more about me!