Hooked template

Hooked template, was represented through the Hooked book, and it helps us to find ways to Build Habit-Forming Products.

Hooked template, was represented through the href="https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788" target="_blank" rel="noopener noreferrer">Hooked book, and it helps us to find ways to Build Habit-Forming Products. href="http://moha.studio/wp-content/uploads/2018/06/The-Hook.png" target="_blank" rel="noopener noreferrer"> class="wp-image-1339 size-full" src="http://moha.studio/wp-content/uploads/2018/06/The-Hook.png" alt="" width="2224" height="2394" />A hook has four parts:

  1. Trigger: External & Internal. Need to shift from external to internal triggers over time.
  2. Action: Similar to Fogg Behavior Model -> Motivation and Ability relative to Trigger. Simplicity is a function of your scarcest resource in that moment.
  3. (Variable) Reward: Three types – tribe (social), hunt (resources), and self (achievement).
  4. Investment: Use to 1) Load the next trigger; and 2) Store value to improve the product with use (e.g., content, data, followers, reputation). Leverages reciprocity and cognitive dissonance.