href="https://www.userfocus.co.uk/articles/desk-research-the-what-why-and-how.html" target="_blank" rel="noopener noreferrer">Desk research is another name for secondary research. Broadly speaking, there are two types of research activity: primary research (where you go out and discover stuff yourself); and secondary research (where you review what other people have done). Desk research is not about collecting data. Instead, your role as a user researcher carrying out desk research is to review previous research findings to gain a broad understanding of the field.
- The information already exists and is readily available -> quick & low cost
- Helps guide the focus of any subsequent primary research being conducted
- Internal secondary data uses categories and breakdowns that reflect a corporation’s preferred way of structuring the world
- Secondary research may be the only available source of specific pieces of information (i.e. government data)
- Assess easy, low-cost and quick knowledge;
- Clarify the research question;
- Help align the focus of primary research in a larger scale and can also help to identify the answer; and
- Rule out potentially irrelevant project proposals (ex. The proposed work may have already been carried out).
Read more at designresearchtechniques.com - href="http://designresearchtechniques.com/casestudies/secondary-research/" target="_blank" rel="noopener noreferrer">Secondary Research