Attractiveness Bias

Principle

Attractive people are perceived as more intelligent, capable, and trustworthy. • Bias influences hiring, marketing, and user trust. • Applies to product design: attractive interfaces seem easier to use. • Impacts credibility, engagement, and conversion. • Strategically used in visual design and branding.

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Consistency

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Symmetry

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Exposure Effect

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Legibility

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Affordance

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Alignment

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