Attractiveness Bias

Principle

Attractive people are perceived as more intelligent, capable, and trustworthy. • Bias influences hiring, marketing, and user trust. • Applies to product design: attractive interfaces seem easier to use. • Impacts credibility, engagement, and conversion. • Strategically used in visual design and branding.

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Structural Forms

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Wayfinding

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Aesthetic-Usability Effect

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Fibonacci Sequence

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Baby-Face Bias

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Entry Point

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